Soob

Politics, Foreign Policy, Current Events and Occasional Outbursts Lacking Couth

Friday, February 13, 2009

Think I'll Stick with Coca Cola

India's Hindu nationalist movement, the Cow Protection Department of the Rashtriya Swayamsevak Sangh, is unveiling a new beverage this year. Cow urine.

Om Prakash, the head of the department, said the drink – called "gau jal", or "cow water" – in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".

"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."

The drink is the latest attempt by the RSS – which was founded in 1925 and now claims eight million members – to cleanse India of foreign influence and promote its ideology of Hindutva, or Hindu-ness.
Mmmm...

3 comments:

purpleslog said...

Yeah, I don't think there will be much of a market in the US for this drink!

YT said...

Jay@SOOB : & you'd think that only the Japs detest foreign influence... least they never sold urea to their own populace. Was this a facet of what the late Samuel Huntington described 'bout a "clash of civilizations"?

Jay@Soob said...

Y, are you referring to Japan in a historical sense? I've spent time in Japan and it never came across (on the whole) as particularly xenophobic when it came to foreign pop-culture.